Grace & Co Branding
Grace & Co is a brand under the company ‘First Light’, started by Fiona and Richard. They import UMF 5+ Manuka honey which is sourced from all over New Zealand. Currently the honey is sold via word of mouth, but they were hoping to expand into social media marketing channels in the future. A proportion of the profits will be used to support missionary work. ‘Our product is premium, because the life we have been given is premium, Christ’s sacrifice is worth more than gold.’
Our aim was to create a brand identity with upmarket qualities, so we chose a premium black and luxurious gold colour palette. We developed a clean logo with 3 honeycomb hexagons interlocked together to form a heart but also represent the ‘Trinity’ - the Father, Son and Holy Spirit. In the near future there were plans to place the honey in various grocery stores and so labels needed to stand out on the shelving, but overall we wanted the logo to remind their customers that a proportion of the profits will be used to support a greater cause, hence our tagline “Culture of Love”.
