Thrive Academy Branding & Identity
Fay and Feme from Asuna Group asked us to deliver a visual identity for their sub brand ‘Christian Entrepreneur’. Christian Entrepreneur would hold courses for young adults to equip them to follow their calling in the industry. This would include soul searching, practical business skills and creating a business proposal to pursue their new project. They were open to explore new and creative ideas and names so we aimed to create a fresh new approach to the concept.
We knew it would need to appeal to the young adults, and so we chose a vibrant blue and green gradient palette to represent growth and energy. We came up with the name ‘Thrive’, based on John 15:5 ‘I am the vine; you are the branches. If a man remains in me and I in him, he will bear much fruit; apart from me you can do nothing.’ With this concept in mind, we wanted the name to inspire the young adults to thrive, and not only survive - but also be connected to God in all that they do.
