McDonald's Australia Photoshoot & Style Guide
Whilst working as the Graphic Designer for Deane Apparel (who specialise in workwear uniforms), I had the opportunity to be the photographer for a stylised shoot for the popular fast food giant, McDonald's (Australia). We had recently won the tender to design their new uniforms and were looking to showcase them in a uniform guide for their current and upcoming employees. I worked closely with the New Zealand McDonald's Head of Marketing and garment designers at Deane to co-ordinate a photoshoot that would capture the energetic, playful, and team-focused work culture at McDonald's. After shooting and editing the photos, I then compiled them into a uniform guide that was printed into a booklet and uploaded online on the McDonald's intranet.
