Starshipit Branding + Identity
I joined Starshipit during their company rebrand, they are an award-winning shipping fulfillment tech company focused on 'delivering great shipping experiences to their customers. Previously Unavailable Innovation Agency had created a slick new brand and my newly established role as the sole Digital Designer was to see how I could best integrate it into Starshipit's BAU. This began with managing the website design content, expo flyers, mailers, case studies, office wall decals, and trade show exhibit displays.
As the brand guardian, I was able to set the brand direction based on the messaging we wanted to get across: a fun, approachable, modern tech company that was also professional and had the expertise and authority in the industry. To evolve the brand in this direction, I did extensive research/mood boarding on many different SaaS tech companies and created a brand roadmap to track our progress. Along the brand evolution journey, I designed a new set of product illustrations (for the website and presentations), gradient icons, sales presentations, blog cover art, and email templates.
Original Branding design: Previously Unavailable
Website design and development: New Territory Studio
