Starshipit Pricing Page UI Design
Overview:
When I joined Starshipit, they were in the process of rebranding their award-winning shipping fulfillment tech company. The company's main focus was on providing exceptional shipping experiences to their customers. During my time there, I managed several UI projects, including the redesign of the website's pricing page. This page was an important component of the sales conversion funnel and had consistently high traffic rates, making it an essential area for improvement.
When I joined Starshipit, they were in the process of rebranding their award-winning shipping fulfillment tech company. The company's main focus was on providing exceptional shipping experiences to their customers. During my time there, I managed several UI projects, including the redesign of the website's pricing page. This page was an important component of the sales conversion funnel and had consistently high traffic rates, making it an essential area for improvement.
Challenge:
Our current pricing page had been causing confusion among our users as they find it difficult to navigate and compare the different plans. Our goal is to make it easier for our users to understand the different pricing plans we offer, and to help them make informed decisions about which plan is best suited to their needs.
Solution:
Our redesigned pricing page boasted a fresh and contemporary design that facilitated easy comparison of pricing plans while effectively communicating the features and benefits of each option. The new comparison table was designed to enable effortless comparison of pricing plans, and information pop-ups were strategically placed to provide users with an in-depth understanding of each plan's features.
To enhance the user experience further, we created concise information cards highlighting our new add-ons, with clear feature points. In recognition of the needs of our enterprise users, we added a specific call-to-action block aimed at users with larger label requirements.
The new design and user-friendly interface not only made the pricing page more accessible but also resulted in increased conversions and user satisfaction.
See the process below ↓
See the process below ↓
Original Branding design: Previously Unavailable
Website development: New Territory Studio
